Translated from the original post in French: “Quelle est la valeur commerciale des données de géolocalisation?, un article d’Esri”.
Here is an interesting article titled What Is the Business Value of Location Data?” by Marianna Kantor, CMO of Esri, appeared in the blog section “CXO Priorities” of Esri, on February 9 2021.
The major aspects touched on in this article are:
– Talking to businesses about data
– Investing in geolocation data multiplies the value
– Compare physical apples and digital apples
– Geolocation data: the most valuable player
– The gold of geospatial data
– Change the language of value
To read the original version of the article, visit the website Esri.